Q1: Tell me about Dr Lisa!
A1: Hi Clarke. Thanks for having me on TOCThinkers!
I'm the oldest of 5 girls and grew up in St Louis MO. I went to a small engineering school, University of Missouri - Rolla on a fast pitch softball scholarship and majored in Engineering Management.
After completing my B.S., I was asked to coach the softball team. I recruited, coached, and fundraised for 10 years while working on my PhD and also gaining some engineering experience at a Clorox Kingsford Charcoal plant.
After 4 years with Clorox and completing my PhD I went to work for Anheuser-Busch. I was one of the last employees of Eagle Snacks, worked at a distributor in Kauai, led the team that developed the A-B plastic beer bottle, and had responsibility for $1B of aluminium R&D among other things.
I'm still a BUD stock holder and do my fair share to keep sales increasing.
I currently reside in Golden, Colorado with my fiancée and TOC Expert Brad Stillahn at the base of Lookout Mountain. For fun we ride bicycles and motorcycles.
I discovered Theory of Constraint is 1989. While working on my PhD, I found The Goal and I was hooked from the beginning. But at that time, there was not much information out there.
In 1996 when I switched from Clorox to Anheuser-Busch I rediscovered The Goal and did more research. Of course, by this time there were more books and annual conferences. I jumped in with both feet. I had some great success applying the TOC concepts at AB and was on a fast track to an executive position.
In 2002 I decided to start my own consulting practice (Science of Business). Like any good TOCer I did a full Thinking Process analysis for my business. My analysis showed that my focus needed to be on sales and marketing. There were very few people working in this area and there was a need for this focus for both consultants (marketing and selling TOC consulting) and for our clients. There were and are many good TOC Consultants working operational issues, but in some cases operational improvements are not enough to get the bottom-line improvements that we (and our clients) are after. If you improve operations but can NOT sell the uncovered capacity, the bottom line effect will be minimal.
In 2004, due to the success of my practice, Dr Goldratt asked me to join Goldratt Consulting as the Global Marketing Director. I travelled the world doing my part to make TOC the main way companies are run. I worked with some of the best TOC Thinkers in the world. What an experience!
Then in 2006 I developed and starting doing Mafia Offer Boot Camps®. The boot camps were a culmination of all that I had learned. They were such a huge success that by January of 2007 I needed to focus on that full time.
That brings us to now. We have created over 100 Mafia Offers and have done Mafia Offer Boot Camps® for over 50 companies. And I am most proud of the fact that more than 50% of the companies that we have developed Mafia Offers for are service companies and our process does NOT require that a company fit a template.
In addition to Mafia Offer Boot Camps® we also partner with a handful of companies to help them improve their operations to the level required by their offer and then help them to implement their offer to increase their sales and profits. We work with these clients on a partial or 100% results basis.
